Items stuck halfway through setup
Missing attributes, rejected item maintenance, store items live on shelf but thin or wrong online. Every one of them is a sale the item page can't close.
What this usually looks like before we start.
Walking into the merchant meeting behind
Your merchant already has the Scintilla view. You arrive with last week's POS pull and no read on why the numbers moved.
Instock and OTIF drift
Forecast misses show up as empty shelves first and fines second. By the time either lands on a scorecard, the season is half gone.
Dot com as an afterthought
Content score, reviews and online assortment get whatever time is left after the line review, which is usually none.
Where the work shows up.
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Images, title and key features
Content & dot comThe store item earns its online page too — content score, image stack and copy written for how shoppers search Walmart.
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Variants and attributes
Item setup & maintenanceSet up clean in Item 360, grouped correctly and filled to the category spec, so maintenance requests go through the first time.
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Ratings and reviews
Content & dot comReview programs for new items and resets, so a new item doesn't sit at zero stars while it earns its shelf space.
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Retail, rollbacks and price investment
Merchant & line reviewsRollback funding and price investment modeled against Scintilla lift before you commit, not explained after.
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Pickup and instock
Replenishment & OTIFThe pickup promise is only as good as the store instock behind it. We watch forecast, OTIF and store-level gaps weekly.
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Store count and aisle
Assortment & modularWhich stores carry it and where it sits is decided at the line review. We build the productivity case that keeps it there.
What we run.
Item setup & maintenance
New item setup and maintenance in Item 360 and Supplier One, attribute compliance, and clean-up for items that were set up in a hurry.
Content & dot com
Content score, rich media and review programs for your store items online, plus the online-only assortment that fills the gaps.
Scintilla & POS reads
Item, store and shopper performance — repeat, trial, basket and share — turned into the three things worth saying to your merchant.
Assortment & modular
Productivity by item and by foot, what to add and what to let go, and the modular data that has to be right before the reset.
Replenishment & OTIF
Forecast collaboration, DC and store instock, and OTIF compliance, so empty shelves surface as a ticket rather than a fine.
Merchant & line reviews
Line review stories, joint business plans and rollback proposals built on the same numbers your merchant is looking at.
How it goes.
Understand.
We read the whole business — item setup, content, Scintilla, instock and OTIF — and reconcile stores against dot com instead of reporting them separately.
Prioritize.
You get one ranked plan: what's limiting the business, the next move for each item, and the effort it takes. Revenue at risk decides the order, not what's easiest.
Execute.
We do the work with you — Item 360, content, forecast, line review prep — on a weekly cadence, and triage whatever breaks between merchant meetings.
Let's Talk
We'll come back with our strategy and what's limiting the business.
hello@lunyr.ai
Bentonville, Arkansas