One campaign, every item
An auto campaign across the whole catalog. Budget flows to whatever gets clicked, which isn't the same as what converts.
Services
Walmart Connect.
Sponsored Products, Sponsored Brands, display and video, managed item by item. Campaign structure, keyword harvesting and budget pacing tied to the items that can convert, so you can see which ones pay for their spend.
What this usually looks like before we start.
Most ad accounts aren't overspending everywhere. They're overspending on a handful of items, and the account-level number hides which ones.
ROAS that hides the real story
The account reads fine while half the items lose money on every sale. Nobody sees it because nobody reports by item.
Search terms nobody reads
Winning terms never move to manual, wasted ones never get negated, and the same irrelevant searches get paid for every week.
Paying to send traffic to a weak page
Thin content, low ratings, a price that just moved. The ad does its job and the item page loses the sale anyway.
Where the spend shows up.
Five formats, one search page. What we set in the campaign shows up on one of these spots.
Illustrative layouts, not live ads. The outlined unit is the ad.
Sponsored Products
-
Placement and bid
Keyword harvesting · Bids & pacingWhich searches the item shows up on, and what we pay for the top slot versus the rest of the page. The search term report decides it weekly, not the launch-day keyword list.
-
The item behind the ad
Campaign structureEvery click lands on this item's page. We put spend behind items with the content, ratings and Buy Box to close, and fix the rest first.
-
Price, rating and delivery
Bids & pacingA price move or a rating dip changes conversion overnight. Bids follow them, so you aren't paying yesterday's rate for today's item.
-
Logo and headline
Sponsored Brands & videoA headline that says what the lineup is for, written to the search it wins rather than lifted from the brand tagline.
-
The lineup
Campaign structureWhich items ride together. Lead with the one that converts, not the newest launch.
-
Shop now
MeasurementBrand shelf or a curated search page, with a new-to-brand read on what the click actually bought.
-
Headline and art
Display & audiencesBuilt to spec for the tile and readable at thumbnail size. One message, not three.
-
Who sees it
Display & audiencesWalmart's first-party shopper audiences — category buyers, lapsed buyers, competitor shoppers — instead of broad reach.
-
Shop now
MeasurementClosed-loop reads to online and in-store sales, reconciled with Scintilla so the lift isn't just claimed by the ad.
-
The image
Display & audiencesYour card sits in a row with two other brands, so the image has to stop the scroll on its own. One product, one idea, legible at card size.
-
Who sees the row
Display & audiencesBought self-serve against Walmart's first-party shopper audiences, so the placement reaches category and competitor shoppers instead of everyone on the page.
-
Headline, line and click
MeasurementA short headline, one supporting line, one action. We pick where the click lands and read what it bought, online and in store.
-
The first three seconds
Sponsored Brands & videoAutoplay is muted, so the hook has to be visual and captioned. Most shoppers decide before the three-second mark.
-
The item it points to
Campaign structureThe video sells the item beside it. If that page can't close, the video is expensive awareness.
-
Where it serves
Keyword harvestingOn the searches where video changes the choice — usually category terms, not your own brand name.
What we run.
All of it, or the part that's broken. Most accounts start with structure, because every read after that depends on it.
Campaign structure
Auto and manual split by item tier, so budget follows the items that convert and new launches get a test budget of their own.
Keyword harvesting
Search term reports read weekly. Winners move to manual with their own bids, and the waste gets negated before it repeats.
Bids & pacing
Placement multipliers, dayparting and budgets that last the whole day, adjusted as price, rating and instock move.
Sponsored Brands & video
Headlines, lineups and landing pages, plus video built for muted autoplay and the first three seconds.
Display & audiences
Onsite and offsite display on Walmart's first-party audiences, with tile creative built to spec and one message per unit.
Measurement
ROAS by item, new-to-brand and in-store attribution, reconciled with Scintilla so the ads get credit only for what they moved.
How it goes.
Understand, prioritize, execute. In that order, every time.
Understand.
We read the ad account against the items it spends on — content, ratings, Buy Box and instock — so a bad ROAS gets traced to its cause instead of just a lower bid.
Prioritize.
You get one ranked plan: what's limiting the business, the next move for each item, and the effort it takes. Revenue at risk decides the order, not what's easiest.
Execute.
We run the campaigns with you — structure, keywords, bids, creative — on a weekly cadence, and pull spend the day an item stops being able to convert.
What actually lands in your inbox.
No dashboard you have to go log into and interpret.
- A weekly note: what moved, what we changed, what's next
- ROAS by item, not just by campaign, with spend that isn't earning flagged
- Search terms harvested and negated that week, and why
- The running plan, re-ranked as things get fixed
- A monthly review call with whoever needs to be on it
The reporting is built to be forwarded. If your CFO or your brand owner opens it without you in the room, it should still make sense — that constraint is why it stays short.
Send us your last ad report.
We'll come back with which items are paying for their spend, which aren't, and the order we'd fix it in. Thirty minutes to start.
hello@lunyr.ai
Bentonville, Arkansas
Not quite your setup?
The other three practices.